Why We Built Our Agency's Site On Shopify

Why We Chose a Shopify Online Store Theme vs Other Platforms

We’re supposed to be the Shopify experts right?

“Dog fooding” is a core value of mine and the primary reason we chose to build this site as a custom theme on the Shopify Online Store.

95% percent of our clients use the Online Store as their primary Shopify sales channel so that’s what we use too.

Sure, our product is actually a service, but even so, Shopify is still a great platform for transacting and choosing the Online Store as a creative and technical constraint forces us into familiarity with the same types of problems our clients experience.

Benefits of the Online Store

Shopify themes do have a ton of benefits through the Online Store despite having many constraints.

The new 2.0 ecosystem with theme embeds from apps, metafields, and metaobjects - all solve the old problems we had in the early days.

Drawbacks to the Online Store

Until you accept it - writing Liquid can be annoying for the devs that otherwise live in fancy full stack react frameworks. I love React, but I’m finding more often than not, that I don’t really need it many of the stores I work on, though where time and budget allows, we’ll include in the more interactive parts like the cart or an outfit builder etc.