How Aimee's French Market Increased Conversion Rate 45% With a Smarter Shopify Migration

Shopify Replatform from Squarespace

How Aimee's French Market Increased Conversion Rate 45% With a Smarter Shopify Migration

Aimee's French Market is a boutique dealer of antique and vintage French home decor, offering one-of-a-kind pieces that bring old-world European character into modern homes. With an audience that spans the globe, Aimee needed an ecommerce platform that could handle global shipping complexity and convert the social media attention her brand had earned into actual revenue.

45% increase in conversion rate
20% increase in AOV
increased revenue by 127%

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Customer: Aimee’s French Market

Industry: Home Decor & Antiques

Platform: Shopify

The Problem

Low Checkout Rate Despite Great KPIs Elsewhere

Before migrating to Shopify, Aimee's French Market was running on Squarespace with no way to calculate international shipping rates at checkout. This meant:

International customers either abandoned their carts at the shipping step or Aimee absorbed unpredictable costs on the back end.
A broken Facebook and Instagram integration meant paid social traffic was landing on a disconnected storefront, bleeding ad spend with nothing to show for it.

"I had customers reaching out asking about shipping before they'd even place an order. I knew something was off but didn't realize how much it was actually costing me until we looked at the numbers."

The Solution

Better Cart UX and Faster Checkout

D2C Developers migrated Aimee's French Market from Squarespace to Shopify, giving her a storefront built to convert. The new setup allowed her to:

Surface accurate international shipping rates at checkout, eliminating the biggest barrier for global buyers
Deliver a faster, smoother cart and checkout experience that keeps customers moving from browse to buy
Reconnect Facebook and Instagram shops with a clean catalog sync, turning social traffic into completed orders

The Results

Since migrating to Shopify with D2C Developers, Aimee's French Market has seen significant improvements

45% increase in conversion rate
127% increase in revenue
20% increase in AOV

Seamless international checkout and a fully reconnected social sales channel

"I originally thought our platform was fine — it looked good and customers seemed happy. But after the migration, the numbers told a completely different story. The checkout experience alone changed everything."

Conclusion

If you're sitting on a Squarespace or WooCommerce store that looks fine on the surface, don't wait for a obvious breaking point. The revenue you're leaving on the table from a broken checkout or a disconnected social channel adds up faster than you think.

The migration pays for itself.

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