Shopify Site Redesign

Shopify Site Redesign for 4ORE Hydration

We redesigned 4ORE’s pro liquid hydration Shopify site from the ground to up to kick off their brand relaunch, updated packaging, and dialed in product lines.

  • Full Shopify Theme Redesign
  • Turnkey Shopify Store Relaunch
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Customer: 4ORE

Industry: Instant Hydration

Platform: Shopify

The Problem

Outdated Site Causing a Lack of Cohesion Between What Customers Received and What they Saw Online

4ORE Hydration was going through a brand relaunch phase and needed a site refresh to match the work they'd put in across their branding and packaging. They also had invested heavily in pro athlete endorsements and needed a more professional and high status earning reviews section to highlight the legitimacy of the sponsors involved.

The Solution

Building a New Conversion Tuned Store to Match the Updated Brand

We took their existing body of photos and other brand assets, the new logos, the and new packaging and got to work on a new Shopify funnel that brought the same punch in the same voice the maturing brand was trying to put out into the world.

This meant:

  • A completely redesigned home page with a sticky add to cart product offer.
  • A collections page converted to show sub-collections.
  • A product page configured to show 'sister product lines' as a variant option to the customer.
  • A whole slew of custom product metafields to render unique data across custom sections.
  • A cart drawer with no dead ends.
  • A handful of custom marketing assets to use as hero banners, image callouts, etc.

The Results

The result was a dialed in Shopify storefront that finally kept pace with the brand and is easier to use.

Clean, intentional, and built around the product line rather than around a theme's defaults - better than anything off the shelf.

Conclusion

If you're sitting on a Shopify store with a standard theme that doesn't match your brand, product line, or the way you like to sell - maybe its time to invest in catching it up?

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